Course Description

Program Description The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners. What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for hands-on learning in advanced subject matter such as in digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. As well, you can expand your horizons with additional business electives. This learning experience will enable you to: Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market Conduct primary and secondary market research to provide information needed to make marketing decisions Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies

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